Tuesday, 21 November 2017

Sharpie - Target audience

Target audience

Our target audience is older teens/young adults who enjoy thrills. It is targeted at both genders equally, which is denoted through the use of an equal split of male/female cast members. However, the film may appeal to a more male demographic as a result of the thriller genre being more commonly targeted at them, which is achieved through a number of techniques including: a predominantly male cast (with females as side characters/victims), dark colours - in comparison to bright colours which are associated with femininity - etc. The film will likely also appeal to a working class demographic (as opposed to lower/upper class) as the main characters are stereotypical teenagers, making them easy to relate to.



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