Production company/logo
We were uncertain as to whether or not we were going to stick with our previous logo, but in the end we decided to go with a new one as our previous one had made teen angst films which are not very related to thrillers. We came up with a number of various designs based around one main idea and we decided as a group which one we should use.
Our logo is in a bright yellow font with a gradient effect added to it in order to make it look as though it is golden. This suggests high quality which is what we want our film to be and that may in turn attract an audience as Hollywood blockbusters tend to be of higher quality than British arthouse films and also have a much larger viewing (mass over niche). It also has a black background to contrast well with the gradient that makes it seem as though the logo is glowing. This makes it seem even bolder and eye-catching to the viewer which will make it more memorable. Another factor that may contribute to it being memorable is that the name is not an actual word. The lines on the said of the logo are there to fill the room, as it looks somewhat empty and quite boring without them - despite being such a little change. The font is also quite bold, increasing the fact that it is eye-catching. The logo takes inspiration from a lot of different company logos, some of these include: Warner Bros where the main feature colour is golden, Jac productions where the only colour is gold, the font is bold and the background is black to contrast effectively.
Our logo is in a bright yellow font with a gradient effect added to it in order to make it look as though it is golden. This suggests high quality which is what we want our film to be and that may in turn attract an audience as Hollywood blockbusters tend to be of higher quality than British arthouse films and also have a much larger viewing (mass over niche). It also has a black background to contrast well with the gradient that makes it seem as though the logo is glowing. This makes it seem even bolder and eye-catching to the viewer which will make it more memorable. Another factor that may contribute to it being memorable is that the name is not an actual word. The lines on the said of the logo are there to fill the room, as it looks somewhat empty and quite boring without them - despite being such a little change. The font is also quite bold, increasing the fact that it is eye-catching. The logo takes inspiration from a lot of different company logos, some of these include: Warner Bros where the main feature colour is golden, Jac productions where the only colour is gold, the font is bold and the background is black to contrast effectively.
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