The Hole poster analysis

The Hole poster analysis

The main image for the poster of The Hole is is of a woman who is staring directly at the the viewer. This makes the poster feel a lot more engaging, as it is as though she is trying to communicate with the viewer. She also has an emotionless look on her face, when this is combined with the other conventions it makes the whole thing feel a lot more eerie. Her body from the neck down is also covered by darkness, darkness is a key convention of the thriller genre as it creates a fear of the unknown, and when the viewer is expecting something it makes that fear even more intense. Her face also has an effect on it which makes it look as though the film may be set in the past.

The main text/title "The Hole" is in a font that makes it look old and quite creepy. The font is white and has a red glow effect, and is also darker in some areas to give it a more stylised/unique feel. The white contrasts well with dark background making it very clear to read.The red also has connotations to blood (another key convention of thrillers) which suggests that someone will likely get attacked or killed. The font has a lot of sharp edges which contributes to the oldish feeling of the poster, and it also makes it seem somewhat dangerous; weapons such as knives (which are sharp) are typically favoured in thriller films as opposed to guns as it means the user needs to get close to the victim.

The tagline "Once you get in, you can't get out" seems fitting for the film as it implies that once you go in the hole, you won't be able to get back out which relates tot he title. it is positioned at the very top of the poster, which I feel is a strange decision because the tagline is usually near the title. What is near the title is a a review saying "Keira Knightley... gets more than a few pulses racing" which implies that her character may be the main antagonist. There is also a list of three actors , with probably the most famous/well-known in the middle. The thinking behind putting the most important in the middle likely comes from the rule of thirds and the most important objects are put in the center of the page.