Monday, 3 July 2017

Re-Creation of Sherlock Holmes Total Film magazine and analysis

Re-Creation of Total Film magazine and analysis

                                  Actual cover                               My cover (without background)

                                               My cover (with background)

This magazine cover uses synergy with the main character and colours throughout the cover. The main image is a picture of Robert Downey Jr who is a very popular and well-known actor (this makes it easy to draw attention to the magazine as many people know and like the actor) wearing a dark blue jacket and matching shirt and trousers. The background of the cover is a scene of London and works well with the masthead "Sherlock Holmes" as the series is highly associated English culture and the city of London is key iconography for English culture. It is also a lighter shade of blue, this is to synergise with the main image and look appealing as a result of the ominous atmosphere created with the blurry filter, but not too much which allows the main focus to remain on the main image/feature which is the main selling point. The title (main feature) also functions similarly; it works in unison with the main image to attract attention as it is the name of a popular series and is also a blue colour in order to synergise with the main image. The feature stories also draw attention as they use simple - one word - but they contrast with the light part of background and the words suggest incentives such as: "Sneaky!" and "Extra!". They also use exclamation marks at the end which connotes a sense of importance. The main image obscures the masthead which is not a problem for a big producer such as "Total Film" as, a result of their popularity is recognisable iconography. The puff "10 coolest movies being made right now!" works similarly with to the feature stories where it eye-catching and enticing as it creates a sense of urgency for the consumer as they feel as though they need to purchase the product in order to find out about the 10 films.

The secondary images/puffs located in the top right of the cover aren't there to draw the attention of the viewers, their main purpose is to show that the magazine doesn't entirely focus on Sherlock Holmes. Their are also a wide range of genres (Sherlock Holmes - Thriller/Crime, Iron Man 2 - Superhero, Alice In Wonderland - Fantasy, Fantastic Mr Fox - Animated) which allows the magazine to appeal to a wider/mass audience and therefore sell more.

The barcode is in the bottom right hand corner of the cover, this suggests that it is not very important - which it isn't, apart from when buying it. It is probably the least enticing part of the cover, this is because it is not meant to be, the logo next to it however makes it even more off-putting as it doesn't work with the other colours at all. So even though the barcode is not meant to be appealing, I personally feel as though the logo attached to it makes the quality of the product slightly lower.

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